2022
DOI: 10.37477/bip.v14i2.352
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How To Increase Purchase Intention To Hello Baby Product

Abstract: The rate of population growth in Indonesia is still relatively high. This is evidenced by Indonesia being the fifth largest donor of birth number in the world. The birth rate in Indonesia is projected from 2015 to 2042 on average 4 million children birth annually. Provide opportunities to the company Hello Baby to produce baby goods and sell to consumers. Sales of Hello Baby products are strongly influenced by consumer buying interest in Hello Baby products. The level of interest in buying a product reflects t… Show more

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