How to promote users’ adoption behavior of dockless bike-sharing? An empirical study based on extended norms activation theory

Huang, Dingfa; Liu, Yong; Wang, Meng; Yang, Hua; Qiang, Huang; Li, Cheng

doi:10.1080/19427867.2019.1687195

Cited by 28 publications

(27 citation statements)

References 74 publications

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“…For example, tourism and hospitality researchers have used it to examine the environmentally responsible behaviors of tourists visiting heritage sites (Zhao et al, 2020), eco-friendly museums (Han & Hyun, 2017), green hotels , and those taking oceanfriendly cruises (Han & Hwang, 2016). NAM has also been used in the transportation and food industry to investigate consumers' environmental awareness of and sustainable behaviors toward public bicycles (Huang et al, 2020), ride-sharing (Lee, Ahmad, et al, 2020;Lee, Lee, & Yoo, 2020), and drone delivery services (Kim & Hwang, 2020). Despite NAM's increasing use by researchers, it is unclear how the variables and their relationships operate within its framework (De Groot & Steg, 2009;.…”

Section: Norm Activation Model (Nam)mentioning

confidence: 99%

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Kang

2022

Journal of Tourism Research

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This study combines the Norm Activation model (NAM) with the Attention‐Interest‐Desire‐Action model (AIDA) to explain the effect of Hyperloop videos on potential travelers' pro‐environmental behaviors. Using PLS‐SEM, the study's results indicate that each construct of NAM (problem awareness, ascribed responsibility, and personal norm), together with attention, interest, and desire, explains 75% of the variance in pro‐environmental behavioral intentions. The study's findings also indicate that a promotional video can lead to a significant positive change in pro‐environmental travel behaviors and enhance potential travelers' intentions to use Hyperloop services as an eco‐friendly travel option. Furthermore, mediation analysis shows that desire is a strong mediator for connecting the two frameworks.

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Section: Norm Activation Model (Nam)mentioning

confidence: 99%

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Kang

2022

Journal of Tourism Research

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“…For instance, Chen (2016b) elucidated important roles that perceived green usefulness, perceived green value, and proenvironmental attitudes play in the continued usage behavior of DBS users; however, both streams failed to explain DBS continuance behavior from an integrated perspective. As the nature of DBS is both instrumental and environmental, the continuance intention of users is jointly affected by rational and irrational factors (Huang et al, 2019). Moreover, Manca et al (2019) have identified that individual travel choices are affected by irrational factors as well as rational factors, because people are constantly influenced by thoughts and behaviors of others.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Using the Extended Acceptance Model to Understand Continuance Intention of Dockless Bike-Sharing

Lin

2022

Front. Psychol.

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Despite the fact that dockless bike-sharing (DBS) usage first experienced explosive growth, its continuous usage rate remains low. The ultimate success of a DBS service is more dependent on its continued usage rather than its initial adoption. Following the extended technology acceptance model (TAM), this study aims to explore factors that influence the continuance intention of DBS users. The framework of research was validated using a sample of 369 DBS users in China. The results show that perceived usefulness and perceived ease of use positively influence a user’s intention to continue using DBS. Both descriptive social norms and injunctive social norms are positively related to the continuance intention of DBS users. Moreover, environmental concern significantly affects the continuance intention of a user indirectly via perceived usefulness and perceived ease of use. Furthermore, the extended TAM has stronger prediction ability than the original TAM in the context of DBS services.

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“…Ascription of responsibility refers to the beliefs that one is responsible for his or her actions and consequences that come with them (Rezvani et al, 2017). Ascription of responsibility affects the feeling of moral obligation in the consequences of one's behavior (Huang et al, 2020; Klöckner, 2013). Consumers who see themselves as responsible for the environment tend to support pro‐environmental behavior (Dagher & Itani, 2014).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…This effect is more evident on green consumers compared to nongreen consumers (Barbarossa & De Pelsmacker, 2016; Jansson et al, 2011). Ascription of responsibility also can be related to intention to adopt green innovations through activating awareness and norms (Huang et al, 2020). In relation to transport, Rezvani et al (2017) analyzed the significance of emotions and moral norms on pro‐environmental behavior and found that ascription of responsibility regarding the negative impact of the use of car trigger emotions, which consequently affect the intention to act environmentally.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

Flores

Jansson

2021

J of Consumer Behaviour

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The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed to the importance of consumer innovativeness (CI) and green perceptions in the adoption of green innovations. The purpose of this paper is to identify how users and nonusers of shared micromobility perceive the greenness of shared e‐bikes and e‐scooters and how CI affects shared microvehicle adoption. The paper also analyses the relationships between green perceptions and environmental referent cognitions—biospheric values, environmental knowledge, ascription of responsibility, and environmental attitudes. Shared e‐bike and e‐scooter users and nonusers in Copenhagen and Stockholm were surveyed using an online questionnaire. Results revealed that users consider themselves innovative and perceive the shared microvehicles as relatively green, while nonusers do not. When comparing users, CI and green perceptions relate to shared e‐bike use, but notably, only CI is linked to shared e‐scooter use. The results also show that environmental knowledge and environmental attitudes are related to green perceptions. The practical and theoretical implications of the results are discussed.

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How to promote users’ adoption behavior of dockless bike-sharing? An empirical study based on extended norms activation theory

Cited by 28 publications

References 74 publications

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Travelers' pro‐environmental behaviors in the Hyperloop context: Integrating norm activation and AIDA models

Using the Extended Acceptance Model to Understand Continuance Intention of Dockless Bike-Sharing

The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

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