“…The sports goods industry is the primary source of foreign exchange earnings and employment for more than twelve thousand workers and supporters of relevant industries (Hussain et al, 2016). The increasing volume of exports of Pakistan's sports goods highly depends upon foreign countries' demand for these sports products (Rehman et al, 2018). The top importers of Pakistan sports products are the United States, the United Kingdom, Germany, France, Italy, Argentina, Brazil, Mexico, Hong Kong, Spain, the Netherlands, Denmark, Canada, South Africa, Australia, the United Arab Emirates, and Belgium.…”