“…Because in the current study positive attitudes had stronger associations with initiation compared with lower negative attitudes, it may be particularly valuable for interventions to rebut positive associations with HTS in order to prevent young adults from experimenting with it. This may prove to be particularly challenging, however, because HTS is frequently promoted as relaxing, pleasurable, fun, and sexual Griffiths, Harmon, & Gilly, 2011;Primack, Rice, et al, 2012). It is also consistent with the Theory of Reasoned Action that positive normative beliefs about HTS were associated with HTS initiation, supporting Hypothesis 3.…”