Hungary introduces a total ban on tobacco advertising

Szilagyi, T.

doi:10.1136/tc.11.1.79

Tob Control

2002

DOI: 10.1136/tc.11.1.79

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Hungary introduces a total ban on tobacco advertising

T. Szilagyi

Abstract: Hungary has introduced a total ban on direct and indirect advertising for tobacco products

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“…1 Prior studies describe the emergence of new markets for tobacco products and the exportation of successful marketing strategies from developed countries to the developing world. However, much of the research to date has been region specific, highlighting the marketing efforts and strategies in specific countries such as Sri Lanka, 2 China, 3 Hungary, 4 Myanmar, 5 or Indonesia. 6 While some international cigarette brands are concentrated in certain regions (such as State Express 555 in Asia), 7 8 others, such as Marlboro and Camel, are recognised all over the world, particularly among the young.…”

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How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control

Hafez

Ling²

2005

Tob Control

104

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Objective:To describe Philip Morris’ global market research and international promotional strategies targeting young adults.Methods:: Analysis of previously secret tobacco industry documents.Results:Philip Morris pursued standardised market research and strategic marketing plans in different regions throughout the world using research on young adults with three principle foci: lifestyle/psychographic research, brand studies, and advertising/communication effectiveness. Philip Morris identified core similarities in the lifestyles and needs of young consumers worldwide, such as independence, hedonism, freedom, and comfort. In the early 1990s Philip Morris adopted standardised global marketing efforts, creating a central advertising production bank and guidelines for brand images and promotions, but allowing regional managers to create regionally appropriate individual advertisements.Conclusions:Values and lifestyles play a central role in the global marketing of tobacco to young adults. Worldwide counter marketing initiatives, coupled with strong, coherent global marketing policies such as the Framework Convention on Tobacco Control, are needed to break associations between young adult values and tobacco brands. As globalisation promotes the homogenisation of values and lifestyles, tobacco control messages that resonate with young adults in one part of the world may appeal to young adults in other countries. Successful tobacco control messages that appeal to young people, such as industry denormalisation, may be expanded globally with appropriate tailoring to appeal to regional values.

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confidence: 99%

How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control

Hafez

Ling²

2005

Tob Control

104

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Tobacco Industry Documents from Outside Sources: New Perspectives on Industry Strategies on Local Levels

Hiilamo¹,

Hirschhorn²

2006

Cent Eur J Public Health

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SummaRyThe internal tobacco industry documents have also been used to study tobacco industry operations outside the United States. The scope of the documents on a country outside the US is decided mainly by the extent to which documents and reports were transmitted from the abroad offices of the US tobacco companies to headquarters. We explored whether the material from a private archive of a Finnish public relation consultant to Philip Morris will augment or revise the earlier reports on tobacco industry manipulation in Finland. The private records add more details to previously published reports. The new information mainly concerned implementation of the tobacco industry strategies. A general conclusion is that tobacco industry documents may not give a detailed picture of tobacco industry activities in distant markets, which would be of interest locally, even if they provide sufficient information to convey a general view of tobacco industry strategies.

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Support for Population Level Tobacco Control Policies in Hungary

Paulik¹,

Maróti-Nagy²,

Nagymajtényi³

et al. 2012

Cent Eur J Public Health

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SUMMARY Background Smoking is the leading, preventable risk factor for premature death and disability in Hungary. The objective of this paper was to assess the social acceptability of and the predictors of holding favourable attitudes toward tobacco control policies among the Hungarian population. Methods A self-administered questionnaire-based study was carried out among individuals aged 16–70 years. Logistic regression analysis was used to assess whether support for the ten tobacco control policies varies as a function of age, sex, educational level, and smoking status. Results The majority of the respondents supported the studied tobacco control measures. Over 90 percent of the sample supported: fines for retailers selling tobacco products to minors (92.3%), stricter enforcement of restrictions on selling tobacco products to minors (90.5%), and a ban on smoking in health care institutions (91.4%). The lowest levels of support were for bans on sponsorship by the tobacco industry (52.8%) and price increases on tobacco products (54.9%). For each measure, support was significantly lower among smokers than non-smokers. Age and education were significantly related to support for some but not all measures. Conclusions Strong majorities of Hungarians support the enactment and enforcement of a wide range of tobacco control measures, a fact that was acknowledged by Parliament’s passage of the 2011 Anti-Smoking Law. Advocacy efforts to encourage the acceptance of tobacco control policies should focus not only on smokers, but also on younger and less educated non-smokers.

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Hungary introduces a total ban on tobacco advertising

Abstract: Hungary has introduced a total ban on direct and indirect advertising for tobacco products

Cited by 3 publications

References 2 publications

How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control

How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control

Tobacco Industry Documents from Outside Sources: New Perspectives on Industry Strategies on Local Levels

Support for Population Level Tobacco Control Policies in Hungary

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