Hybrid modeling methodology for integrating customers’ behaviors into system simulation to improve service operations management

Hybrid Simulation Design and Implementation

“…DES and ABS are thus used together when we wish to model processes such as supply chains (DES) combined with decision making of supply chain actors (ABS) (Vempiliyath et al, 2021). People's behaviour, such as their emotional state, can also be modelled using ABS within a DES modelled customer service process (Tian et al, 2022). Another combination is to employ an SD model to analyse supply chain behaviour supplemented with a DES sub-model (Oleghe, 2020).…”

“…For example, Lättilä et al (2010) provide a review of hybrid models of agent-based simulation and system dynamics There is a small but growing number of practitioners who express a preference to develop hybrid simulations (Padilla, 2018). Examples of the use of hybrid simulation include Rondini et al (2017), Mourtzis (2020), Vempiliyath et al (2021) and Tian et al (2022). This article examines the characteristics of the DES, ABS and SD methods to show when they might be applied to a particular problem situation.…”

The role of university Knowledge Transfer Offices: Not just commercialize research outputs!

“…A su vez, algunos tienen en cuenta la valoración de recursos y actividades intangibles; sin embargo, no evalúan la relación entre ambos tipos de activos, ni profundizan en cómo esta relación contribuye con el fortalecimiento de ventajas competitivas (Ver Tabla 1-3). Ahora bien, considerando los postulados expuestos previamente, la naturaleza dinámica de la gestión de capital intelectual y fortalecimiento de ventajas competitivas en una IES, invita a una elección apropiada del paradigma de simulación que refleje la realidad de una institución prestadora de servicios educativos (Tian et al, 2022). En este sentido, los paradigmas y herramientas de simulación pueden agruparse con base en niveles de abstracción (Ver Figura 1-4): abstracción baja, abstracción media y abstracción alta.…”

Design Product-Service Systems by Using a Hybrid Approach: The Fashion Renting Business Model

“…In this perspective, a hybrid approach should be followed, combining both processes and customers' behaviour modeling through Discrete Event Simulation (DES) and Agent-Based Modeling (ABM), respectively. Hybrid modeling methodology has been used in the literature for integrating customers' behaviours to improve service operation management [11], but the only contribution related to the fashion renting business model does not analyse influences and interactions between customers [6].…”