Several typical negative phenomena can be observed in a structurally gion. Economic factors (often linked to higher unemployment rates, frastructure, and services) but also demographic factors (ageing role. The overall quality of life in a given locality is usually enced by leisure opportunities, environmental quality or crime to a combination of these factors that young and talented people gion. Structurally disadvantaged regions are paying considerable of the Brain Drain, as the exodus of highly skilled labour further and social situation. The aim of this study is to find out what push ence young, university-educated individuals to make migration focus on the individuals who live in the Ústí Region, one of the regions in the Czech Republic. Based on a qualitative analysis of cus groups, the main factors that are important for young people defined. Subsequently, a quantitative survey was conducted (N=462), university students under 25 years of age residing in the Ústí nad on Friedman’s ANOVA and subsequent post hoc analysis, the main gration were identified. Three main push factors (i.e. driving ’Opportunity to spend leisure time’; ’Good job’; and ’Convenient of residence’. Pull factors (i.e. what keeps individuals in the tions’ and ’Affordable housing’. The results of the study can be used to develop strategies for talent stabilization.
Highlights for public administration, management and planning:
Push and pull factors for migration decisions of university-educated in the structurally disadvantaged region are analysed.
Perception of push and pull factors is studied focusing on the spondent would be better off or worse off if they moved from the
Based on descriptive and statistical analysis, it was found that individuals mostly miss more cultural, sporting and social more leisure opportunities), a good job and a comfortable and to live in (push factors).
Pull factors, on the other hand, include social connections of birth) and affordable housing. Local municipalities can for retaining talent in the region on these findings.
Future research should delve deeper into social and psychological not yet been explored in detail.