Identifying and prioritizing factors affecting the Customers' Willingness to buy Goods product inside than the outside (Case Study: Iran Transfo Corporation)
Abstract:The present study aims to identify and prioritizing factors affecting customers' willingness to purchase domestic goods than the foreign ones in Iran Transfo Corporation in 2016. The statistical population includes all customers and a sample of 200 subjects (175 male, 25 female). Respondents' evaluation of the variables indicates that Iranian goods enjoy market-product fit (0.85), good performance (0.41), relative reputation and validity (0.44), high reliability (0.36), good communication methods (0.34) and re… Show more
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