2015
DOI: 10.5539/ijbm.v10n7p120
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Identifying Critical Factors Contributing to Successful Innovations: A Pilot Study from Service Sector of Pakistan

Abstract: The study is a pilot investigation of the critical factors that are contributing to successful innovations in the service sector in Pakistan. The study dependent variable is innovation performance which has been divided into four main dimensions that are service innovations, process innovations, organization innovations, and marketing innovations while the independent variables are human capital, acquisition of knowledge, information sources for innovations and cooperation for innovation, and the moderating va… Show more

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