2024
DOI: 10.1108/jfmm-04-2023-0091
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Identifying critical resources for successful fashion startups in the USA: an exploratory study

Lizhu Yu Davis,
Li Zhao,
Dean Davis
et al.

Abstract: PurposeUsing resource-based theory and social cognitive theory, this study aimed to investigate crucial resources that new US fashion ventures need to survive the initial stage of business development. It also intended to discover the role and characteristics of founders that contribute to the success of a fashion business, as well as challenges and struggles that fashion entrepreneurs face.Design/methodology/approachFor the study, a qualitative research method with in-depth personal interviews was conducted. … Show more

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