Identifying customers value in chain hypermarkets: smart markets

Abstract

All businesses want to use information about their customers to make smarter decisions. First of all, the marketer should know the individual identities of their customers. Then, in order to create better experiences in the market and to increase customer value, the company takes different marketing, sales, distribution and production decisions related to different customers. Smart Markets works with every level and every unit to provide a unique experience in the markets. The advantages of trading can be discovered by taking control of the strategy and through a boutique firm that delivers what is needed with maximum results. The essence of managing customer relationships is to treat different customers differently: The first requirement for any business to enter into such competition is that it recognizes a customer in a way that distinguishes it from the other. The main purpose of the modern-day marketing program should be to accumulate customer information by encouraging shoppers to introduce themselves. The main purpose of collecting customer information is, of course, the development of closer and more lucrative relations with individual customers. In order for these to happen, it is essential that the entity makes a reliable relationship with the customer and enables them to share their information easily. The purpose of this study is to reveal the role of intelligent markets in managing the relations with customers in chain hypermarkets. In this study, which is planned in this way, the road map which the enterprises will follow in order to have the ability to collect, edit, 1 original research paper 66 merge, integrate and distribute the customer information in real time to any individual or group within the scope of the operation is shown with examples. As a result, Chain Hypermarkets closely monitor their customers' every move, no matter if they pay by card or cash to be part of a loyalty plan.