“…Considering the outcome of sustainability practices, organizations all over the world are trying to involve different forms of sustainability activities in their operations (Bai, 2022; Danso et al, 2019; Marin et al, 2017; Panwar et al, 2016). Earlier research revealed the influence of different factors such as the nature of businesses, operations, products, services, and customers' engagement on organizational sustainability practices that varies within and across businesses, sectors, countries, and contexts (Duanmu et al, 2018; Sanchez‐Planelles et al, 2022; Upadhaya et al, 2018). In addition to those contingency factors, organizational strategies, more specifically business strategies, are also found to have significant influences on organizations' engagement in sustainable practices (Chen et al, 2018; Kong et al, 2020; Lin et al, 2021; Romme et al, 1990).…”