Illocutionary Speech Acts in Advertisements in Public Spaces and Their Integration in Learning Advertising Texts in Junior High School

Abstract

This research was conducted with the aim of determining the illocutionary speech acts contained in advertisements in public spaces which were then integrated into Indonesian learning by referring to the Learning Outcomes of phase D Indonesian subjects in the Independent Curriculum. This research was carried out using a qualitative description method that describes the results in the form of descriptions whose data collection was carried out using documentation techniques. Data analysis is carried out with an interactive approach, namely reading, analyzing, presenting, and drawing conclusions from documents. Data sources are obtained from advertisements in public spaces. The data is in the form of advertising excerpts that show illocutionary speech acts. The results of this study are: (1) illocutionary speech acts contained in advertisements that were found to be divided into five types, namely 4 data acharitive acts, 19 data directive actions, 4 data commission actions, 4 data expressive actions, and 2 declarative acts and implications in these speeches, and (2) the results of the research were integrated through learning teaching materials Indonesian on advertising text materials that refer to Language Learning Outcomes Indonesia phase D Independent Curriculum.