Image Instrument Construct Validation of University Institutions

Abstract

The main purpose of this study was to determine the validation of construct and reliability of the image instrument in educational institutions. A non-random sample selection of 314 high school students from Montemorelos, Nuevo León was made. An instrument with 25 statements was created to measure the image of The University of Montemorelos (reliability α = 0.956). The methodologies that were utilized in the validation were factorial analysis and confirmatory analysis, with the latter made with structural equations. In the factorial analysis, it was observed that the statements were grouped into four dimensions, as it was initially planned. With the exception of one item, all the other statements were grouped in the proposed dimension. In the confirmatory validation utilizing structural equations, all the selected criteria were fulfilled.