Impact of Sensitive Content on Public: A Case of Zainab Murder in Media

Abstract

This study investigates the impact of media coverage on public perception of one of Pakistan's most heinous murder cases. Zanib, the victim, was a kid who was raped and then murdered; the case was widely publicised and covered extensively during the offender's trial. Until he was executed by hanging. This study aims to examine the influence of extremely sensitive coverage on people. The goal was to assess the influence of such information on parents, raise awareness about media accountability, and identify positive and bad elements. Respondent data was gathered using a survey method. Simple random sampling was applied and the N was 50. A questionnaire with thirty items was created. The findings indicate that media raises public awareness and, most of the time, has a favourable impact on the public. It was also discovered that parents are sometimes worried when reading the related information.