“…In confirmation with earlier studies (Azila-Gbettor et al, 2020;Feather and Rauter, 2004;Liang, 2012;Chadrakumara et al, 2010), support was found between AWV and customer OCB. The inference of this result is that employees who possess AWVs, including helping people, valuing social interaction, etc., are likely to exhibit them to support customer OCB within family hotels.…”