Implementasi Business Model Canvas Pada Bisnis Kuliner Maem Bread and Milk

Abstract

Culinary is the second largest sub-sector of the creative economy with a percentage of 13.94% and is also a separate market for creative economy actors, especially in the city of Bandung, West Java with a percentage of 17.59%, ranking first as the largest city/district in the distribution of creative economy actors. in West java. Competition in the culinary cafe business in the city of Bandung is very tight, this is because many entrepreneurs are starting cafe businesses in the city of Bandung due to the increasingly strong perception of the city of Bandung as a culinary center, therefore by applying the Business Model Canvas to companies, explain what factors are be considered by company managers, and explain what are the advantages and limitations faced in implementing the Business Model Canvas in companies that will help companies compete. Nine blocks of Business Model Canvas which include customer segment, value proposition, channel, customer relationship, revenue relationship, key resources, key activities, key partnership, cost structure.