The experience of foreign countries and international organizations regarding the development of ecological tourism was analyzed, and the activities of progressive, scientifically based global practices were investigated. The main problems that prevent the implementation of international experience in the Ukrainian space have been identified, namely: lack of state support for the development of rural, ecological (green), agrarian tourism; low level of information support; imperfection of the legislative and regulatory framework; limited amount of investment resources; insufficiently practical application of the mechanism of public-private partnership when attracting non-traditional sources of financing investment projects; low level of activity of local authorities in the development of ecotourism; lack of tax benefits for persons involved in the provision of ecotourism services. The priority directions for developing ecotourism in Ukraine are given, taking foreign experience into account. The importance of developing and popularizing Ukrainian ecological tourism on international markets as an element of ensuring a stable situation in the tourism industry is noted. Ecotourism products on the international tourist services market were studied. The types and classifications of ecotourism products, organization, and promotion of tourist services in the international tourist market were studied. It has been established that ecological tourism is gaining more and more popularity and occupies a significant place in the tourism industry. It was determined that the emergence of a new type of tourism has a positive effect on the economic development of countries. The most popular in ecological tourism are tours to those countries where there are still priceless natural resources. It was analyzed that the primary goal of ecotourism is the study and preservation of the environment, the preservation of priceless landscapes. This is the main difference from other types of tourism. The potential for the development of international ecotourism is significant. However, it needs to be used more. Thus, one of the main tasks in the field of tourism development is the creation of ecological paths and ecotourism paths. Ecological tourism can be a specialization that will become a competitive alternative to irrational economic activity and, with the support of state institutions, a natural mechanism for ensuring the region's sustainable development. Thus, the development of international ecotourism is a necessary prerequisite: the availability of resource potential, a harmonious combination of natural and anthropogenic objects, and a network of tourist routes that can become the basis of road tourist routes.
Keywords: eco-tourism, prospects, solutions, problems, implementation, tour
