2022 IEEE International Conference of Computer Science and Information Technology (ICOSNIKOM) 2022
DOI: 10.1109/icosnikom56551.2022.10034921
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Implementation of Association Rules with Apriori Algorithm in Determining Customer Purchase Patterns

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“…The key metrics for identifying the association rules were support, confidence, and lift [20]. Support refers to the frequency at which a particular item occurs in the entire dataset.…”
Section: Discussionmentioning
confidence: 99%
“…The key metrics for identifying the association rules were support, confidence, and lift [20]. Support refers to the frequency at which a particular item occurs in the entire dataset.…”
Section: Discussionmentioning
confidence: 99%