Implementation of Derap Perwira magazine convergence as an effort to expand local news publication in Purbalingga Regency

Abstract

The existence of print mass media is slowly being replaced by digital media. The shift from mainstream media to new internet-based media has brought changes to people's social activities. Derap Perwira Magazine is a mass media product published by the Purbalingga Regency Government. It is recorded that starting in early 2022, Derap Perwira magazine has converged into a digital or online magazine as a form of adaptation in the digital era. The aim of this research is to determine the implementation of the convergence of Derap Perwira magazine as an effort to expand local news publications in Purbalingga Regency. This research uses qualitative research with an intrinsic case study approach. Qualitative research aims to explore problems or situations to obtain complex and realistic information. An intrinsic case study is used because in this research the author does not compare the research object with other research objects. The research results show that Derap Perwira, which is a print magazine, carries out media convergence by utilizing its online portal www.banggamacapat.purbalinggakab.go.id. as a publication medium. Derap Perwira adopts three convergence models, namely newsroom, newsgathering and content. The implementation of media convergence carried out by Derap Perwira can be seen by looking at the level of media convergence participation. Based on the five aspects studied including cross promotion, cloning, coopetition, content sharing and full convergence, it is known that Derap Perwira utilizes digital media with the aim of expanding local news publications in Purbalingga Regency.