2023
DOI: 10.17358/brcs.4.2.112
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Implementation of High Value Vegetable Eco Packaging: Case Study on Local Agricultural Company in Yogyakarta

Atin Saraswati,
Dikky Indrawan,
Amzul Rifin

Abstract: A study on the implementation of ecopackaging on high-value vegetables at a local company in Yogyakarta has been carried out. The purpose of this study aims to identify ecopackaging that is preferred by consumers and companies, find out the influencing factors and provide recommendations for making decisions. This research using Quality Function Deployment method approach. QFD translates what the customer wants into what the company produces. The packaging that is liked by consumers and can be provided by comp… Show more

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