2018
DOI: 10.35774/econa2018.01.231
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Implementation of the Marketing Information System Into the Activity of Service Companies

Abstract: The article deals with the types of modern information systems. It proves their application in the activities of enterprises. The basic definitions of the concept of a marketing information system are presented. Its role in the enterprise management is established. The realities, which influence the development of services enterprises in the conditions of European integration of the country's economy, are explored.

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