2021
DOI: 10.21580/jdmhi.2021.3.2.8644
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Implementation of Total Quality Management in Creating Competitive Advantage

Abstract: Total Quality Management is an important business-level strategy because it can create a competitive advantage. This study aims to analyze the Effect of Total Quality Management on employee creativity, performance, and Competitive Advantage. This study examines Total Quality Management as a potential source of competitive advantage. This research shows that most features are generally related to Total Quality Management, such as quality training, process improvement, an open culture, employee empowerment, and … Show more

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