2021
DOI: 10.1016/j.mex.2021.101328
|View full text |Cite
|
Sign up to set email alerts
|

Implementing a multi-criteria decision-making approach to a new party's election campaign – A case study

Abstract: During pre-election campaigns, parties make great efforts to persuade constituents to vote for them. Usually, new parties have smaller budgets and fewer resources than veteran parties. In particular, the more heterogeneous the party's electorate, the more critical the issue of resource allocation is. This paper presents a method to allocate new party's campaign advertising resources efficiently to maximize its voters. The model developed uses Pareto principle and multi-criteria approach and integrates party's … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2

Citation Types

0
2
0

Year Published

2022
2022
2024
2024

Publication Types

Select...
2
1

Relationship

1
2

Authors

Journals

citations
Cited by 3 publications
(2 citation statements)
references
References 13 publications
0
2
0
Order By: Relevance
“…The MCDA approach is a popular and user-friendly tool for choosing among alternatives. As such, this technique is widely used to make decisions in diverse fields, such as choosing between investment alternatives [3], locating electric vehicle charging stations [4], evaluating the performance of inland ports [5], allocating budgets for political campaigns [6], and even assessing steam boiler alternatives [7]. The approach has also garnered a great deal of attention in the academic literature, as seen in [8][9][10].…”
Section: Introductionmentioning
confidence: 99%
“…The MCDA approach is a popular and user-friendly tool for choosing among alternatives. As such, this technique is widely used to make decisions in diverse fields, such as choosing between investment alternatives [3], locating electric vehicle charging stations [4], evaluating the performance of inland ports [5], allocating budgets for political campaigns [6], and even assessing steam boiler alternatives [7]. The approach has also garnered a great deal of attention in the academic literature, as seen in [8][9][10].…”
Section: Introductionmentioning
confidence: 99%
“…A multi-criteria decision-making (MCDM) technique allows the decision-makers to systematically evaluate the alternatives under consideration based on a predefined set of decision criteria (Talmor, 2021 ). The technique usually synthesizes the data values of every alternative across different criteria into an aggregated value.…”
Section: Introductionmentioning
confidence: 99%