2020
DOI: 10.3390/ijerph17186562
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Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age

Abstract: The fitness sector has always been linked to the analysis of the loyalty of its consumers. Different studies have shown the importance of sports service and human resources for greater customer loyalty. However, few works have studied how the physical environment or servicescape influences the behavior of consumers in fitness centers based on gender and age. Therefore, the objective of the study was to analyze the relationship between servicescape and the loyalty of fitness center consumers, analyzing through … Show more

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Cited by 25 publications
(13 citation statements)
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“…These results are in line with Bodet (2006), who identified cleanliness of the facilities and reputation of the club, as components of the club atmosphere, as key drivers of satisfaction and dissatisfaction in French health clubs. García-Fernández et al. (2020a) confirmed the importance of facilities condition and layout in Spanish low-cost fitness centers.…”
Section: Discussionsupporting
confidence: 54%
“…These results are in line with Bodet (2006), who identified cleanliness of the facilities and reputation of the club, as components of the club atmosphere, as key drivers of satisfaction and dissatisfaction in French health clubs. García-Fernández et al. (2020a) confirmed the importance of facilities condition and layout in Spanish low-cost fitness centers.…”
Section: Discussionsupporting
confidence: 54%
“…IPMA aims to compare the importance of antecedent constructs (according to total effects) in the configuration of a given construct (according to their average scores) [154][155][156]. IPMA allows researchers and practitioners to prioritise the management of specific independent constructs to improve the outcomes of the target construct, with greater efficiency in the use of resources [157,158]. This study shows that, in the proposed causal model, there are no constructs that have high importance and low performance.…”
Section: Results Related To Objective 3: Identify the Gem Priority Va...mentioning
confidence: 99%
“…The IPMA results indicate that one unit increase in the performance of athlete–product fit increases that of attitude toward the extension by the total effect value of 0.395, followed by attitude toward the athlete (0.355), image transfer (0.127) and athlete's expertise (−0.016). Figure 3 shows the importance-performance map in which four quadrants are created by two additional lines: the mean importance and the mean performance values (García-Fernández et al. , 2020; Hair et al.…”
Section: Resultsmentioning
confidence: 99%