Important motivators for buying green products

Abstract

Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior.Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products. Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. were the most important of motivators. Practical implications:The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications:Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally -873-Intangible Capital -http://dx.doi. org/10.3926/ic.470 expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value:This article contributes to the literature on the customers' intention for buying green products by filling the gap in the concrete issues of the customers' motivation.

Export Competitiveness of Bangladesh Readymade Garments Sector

“…Since, the Green industry helps developing countries to secure resource efficient low-carbon growth that creates new jobs, while protecting the environment (UNIDO, 2010). While several studies have already concluded that green products, products produced in an eco-friendly way or green industry's product are globally gaining acceptance among both the buyers and consumer groups and consumers are even willing to pay more for the products (Sehgal and Singh, 2010;Kianpour et al 2014;Kumar and Ghodeswar, 2015).…”

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

“…It is also possible to learn what a specific customer does within a store by observation [10]. Thus, it is necessary for organizations to learn customers' behavior, including what steers them toward green purchasing [86].…”

Understanding the Ecological Adoption of Solar Water Heaters Among Customers of Island Economies

“…Various researchers have highlighted that customers perceive environmental problems in the way that they are described in the media and these environmental problems can influence their attitudes towards the adoption of green products (Moser and Uzzell 2003;Cherian and Jacob 2012;Kim 2011;Kianpour et al 2014;Majlath 2010). In a similar vein, Pahl et al (2005) and Milfont (2007) have supported that the perceived seriousness of environmental problems has a positive impact on consumers' attitudes to propel ecological behaviours as suggested by Tan (2011).…”

“… The Role of government on the ecological adoption of products Numerous green marketing studies have depicted that government policies can influence the adoption of ecological products (Sinnappan and Rahman 2011;Chen and Chai 2010;Kianpour et al 2014). Likewise, Rezai et al (2013) have pointed out that the government can exert a significant role towards the adoption of green products through public campaigns, enforcement of laws and provision of environmental education to the general public.…”

“…Several research studies have demonstrated that customers who are aware of ecological problems place greater emphasis on green advertising campaigns and ecological products (Haytko and Matulich, 2008;Kianpour et al 2014).Conversely, the study of D'Souza and Taghian (2005) and Do Paco and Reis (2012) have depicted that consumers who are aware of ecological issues do not perceive green advertising as credible. Furthermore, Chang (2008) and Tu et al (2013) have proposed that green advertising messages can influence customers' views and judgments about products as suggested by several researchers (Qader and Zainuddin, 2011;Zhu, 2012, Nyborg et al 2006.…”