“…E-mail address: wiwiekra@gmail.com organization must unlock its most excellent strategy to survive the onslaught of business competition. TQM is conceived as a auspicious response to the competitiveness issue (Latif, Iqbal, ur Rehman, Latif, & ur Rehman, 2014). Over the last two centuries, management knowledge has evolved remarkably, and Total Quality Management has been implemented Eniola, Olorunleke, Akintimehin, Ojeka, & Oyetunji, 2019;Hendricks & Singhal, 1996;Othman, Norfarahhanim Mohd Ghani, & Woon Choon, 2019).…”