Improvement of Formation and Implementation of Deposit Policy in Russian Commercial Banks

Abstract

Under current market conditions, the problem of attracting available cash assets of natural and legal persons to bank deposits is one of the urgent tasks in the banking sector of the Russian Federation. Under circumstances of high competition and instability in financial markets, the issue of formation, implementation and objective assessment of deposit policy in commercial banks is becoming increasingly important. Reasonable deposit policy should take into account the selected priorities for further growth and improvement of quantitative and qualitative indicators of bank activity, its customers’ characteristics, and socio-economic conditions in the country. Deposit policy has a great impact on the liquidity and bank ability to meet payments. The authors studied the modern scientific idea to form and implement deposit policy of commercial banks in the process of flexible management of banking passives under the real state of the Russian financial market, and identified directions to improve formation and implementation of deposit policy in Russian commercial banks.