Improving Decision Quality: The Role of Business Intelligence

Factors Influencing the Quality of Decision-Making Using Business Intelligence in a Metal Rolling Plant in KwaZulu-Natal

“…Problem space complexity is the variety of factors in the context of the problem such as time available, tools available, knowledge and information accessible. It follows that the higher the complexity of a decision, the more effort and information is needed, therefore the higher the perceived quality of the decision (Visinescu, Jones & Sidorova 2017).…”

“…The level of BI usage is low at the initial stages of BI deployment, but as the organisation becomes more analytically mature, the reliance on BI increases, and so does the usage and overall value. A study by (Visinescu et al 2017) found that provided the information quality is reasonable; the higher the usage of BI the greater the quality of decisions in the organisation (Visinescu et al 2017). Firms that are successful will effectively use BI within their business processes to create unique capabilities.…”

“…The study (see Figure 1) found that all factors positively affected the quality of decision making in organisations. Visinescu et al (2017) conducted a study on the perceptions of the quality of decisions made using BI and proposed a model of factors influencing the quality: (i) level of BI use (ii) problem space complexity and (iii) information quality. Survey data was collected from 61 BI users across several industries in US and found that these factors had a positive relationship to perceived decision quality using BI.…”

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“…La información se ha convertido actualmente en un recurso estratégico en los escenarios organizacionales. Una adecuada gestión de la información ayuda a minimizar los riesgos en la administración de una empresa, facilitando la toma de decisiones para la alta gerencia, permitiendo así evaluar los resultados, determinar los errores y controlar los procesos core del negocio (Visinescu, 2017).…”

Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example

“…RTBI expands the traditional BI pipeline by using real-time data [7] as a way to deal with the terabytes of data that companies deal with on a daily basis [30]. Applying RTBI successfully in organizations is challenged by the need to accommodate aspects of human decision-making -RTBI users are expected to make decisions under conditions of cognitive and time constraints at any given moment [38]. Such tools incorporate data visualization as a proven means to present data to endusers in an efficient and effective manner [25].…”