Abstract:The focus of this paper is to provide a guide for the improvement of the Delta State Polytechnic, Ogwashi-Uku (DSPG) website for effective marketing cumglobal ranking. The paper specifically examined the roles of websites in higher education; analyzed the web presence and visibility of DSPG and also identify guidelines for improving the design, content and value of the website. The paper adopted both the quantitative and qualitative methods. Primary information was obtained from four major Search Engines Optim… Show more
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