The paper presents the results of studying the possibility of using the selective laser melting method for production of permanent magnets. This process allows to manufacture not only product models and prototypes, but also finished functional products by adding material layer by layer and bonding particles and layers to each other. We have considered the application areas of selective laser melting (SLM) based on powders obtained by different methods for the study. In addition, we have analyzed the traditional magnetic alloy casting technology, studied magnetic materials, and compared the powder magnet properties with standard data. We have found that the parameters of powders obtained by gas atomization are qualitatively superior to those of powders obtained using other methods, whereas the resulting magnets meet the requirements for magnets. Based on the 25Kh15KA alloy powder atomized by gas atomization, a SLM plant allows to manufacture permanent magnets with a material density of 7.59–7.55 g/cu.cm, which meets the requirements recommended by the State Standard GOST 24897-81, and to obtain the magnet properties that can be achieved using traditional metallurgical technologies.