“…Recent field studies have recognized the existence of a special managerial process for weak signals, as well as the limiting role of perceptual filters (Ansoff, 1979;Hahn et al, 2014;Hambrick & Mason, 1984;Ilmola & Kuusi, 2006;Nadkarni & Barr, 2008;Weick, 1995), but the process itself has rarely been reinvestigated. Instead, research focused on methodologies to reduce the limiting effects of perceptual filters (Kayser & Bierwisch, 2016;MacKay & McKiernan, 2004;Mayer, Steinecke, & Quick, 2011;Rossel, 2011;Rossel, 2012;Schoemaker, Day, & Snyder, 2013;Thorleuchter & Van den Poel, 2015), the correct assessment of emerging signals (Battistella & De Toni, 2011;Carbonell, Sánchez-Esguevillas, & Carro, 2015;Derbyshire, 2017;Kuosa, 2011;Kuosa, 2010;von Groddeck & Schwarz, 2013;Warnke & Schirrmeister, 2016), and the adequacy of strategic response (Buyl, Boone, & Matthyssens, 2011;Haasnoot, Kwakkel, Walker, & ter Maat, 2013;Reeves & Deimler, 2011).…”