Improving the efficiency of positioning and consumer loyalty in brand development

Shafalyuk, Oleksandr; Bukhta, Svitlana

doi:10.33111/ee.2020.45.bukhtas_shafalyuka

E&E

2020

DOI: 10.33111/ee.2020.45.bukhtas_shafalyuka

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Improving the efficiency of positioning and consumer loyalty in brand development

Oleksandr Shafalyuk¹,

Svitlana Bukhta²

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Improving the efficiency of positioning and consumer loyalty in brand development

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