Public Health Communication 2002
DOI: 10.4324/9781410603029-20
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Improving Vaccination Coverage in Urban Areas Through a Health Communication Campaign: The 1990 Philippines Experience

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Cited by 12 publications
(1 citation statement)
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“…As such, many studies suggest that repeated cycles are important for campaign effectiveness [ 53 , 54 ] and that repetition improves impact [ 55 58 ]. This is likely because campaign effects may be modest but cumulative [ 59 ], and thus may be incremental with increased exposure [ 60 , 61 ]. This was also emphasised in a report comparing the FaCe It campaign to a similar campaign in France where repeated messages had a greater and more sustained impact.…”
Section: Discussionmentioning
confidence: 99%
“…As such, many studies suggest that repeated cycles are important for campaign effectiveness [ 53 , 54 ] and that repetition improves impact [ 55 58 ]. This is likely because campaign effects may be modest but cumulative [ 59 ], and thus may be incremental with increased exposure [ 60 , 61 ]. This was also emphasised in a report comparing the FaCe It campaign to a similar campaign in France where repeated messages had a greater and more sustained impact.…”
Section: Discussionmentioning
confidence: 99%