Impulse Buying in E-Commerce: A Comprehensive Literature Review and Research Prospects

Mian, Tariq Saeed

doi:10.1007/978-3-031-54019-6_26

Lecture Notes in Networks and Systems

2024

DOI: 10.1007/978-3-031-54019-6_26

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Impulse Buying in E-Commerce: A Comprehensive Literature Review and Research Prospects

Tariq Saeed Mian

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Impulse buying in the digital age: An exploration using systematic literature review approach

Kaur,

Sharma

2024

J of Consumer Behaviour

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The article synthesizes online impulse buying research conducted through a systematic literature review (SLR) approach. The present review covers the diverse range of literature, from 2001 to 2024, conducted using the SPAR‐4‐SLR protocol. Drawing upon the theory‐context‐characteristics‐method (TCCM) framework, a literature synthesis provides an overview of article's descriptives, underpinning theories, contextual overview and methodological aspects. The review also highlights the variables related to the antecedents, mediators, moderators and consequences of online impulse buying and proposes the integrated conceptual framework of the concept. Lastly, the review highlights the gap in the literature and offers insightful directions to advance research in online impulse buying domain. Overall, this review is an attempt to make significant theoretical and practical contributions to the field of online impulse buying research.

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Impulse buying in the digital age: An exploration using systematic literature review approach

Kaur,

Sharma

2024

J of Consumer Behaviour

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Impulse Buying in E-Commerce: A Comprehensive Literature Review and Research Prospects

Cited by 1 publication

References 207 publications

Impulse buying in the digital age: An exploration using systematic literature review approach

Impulse buying in the digital age: An exploration using systematic literature review approach

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