In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats

Campbell, Matthew; Inman, J. Jeffrey; Kirmani, Amna; Price, Linda L.

doi:10.1093/jcr/ucaa036

Cited by 222 publications

(216 citation statements)

References 96 publications

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“…In other words, exposure to COVID-19 and the risk of contagion must be minimal in the consumption and production of tourist activity. In their study, Campbell et al [25] warn of different threats derived from COVID-19, from health threats to economic, social, informational and environmental threats, and Galoni et al [26] assert that the presence of disease can systematically alter consumer behaviour in a real way that is relevant to marketers. Therefore, in the face of such a global pandemic situation, changes in consumption are to be expected.…”

Section: Literature Review 21 Consumer Behaviour and Tourism Marketing During Covid-19mentioning

confidence: 99%

Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

Muñiz

Vila

Brea

2021

JTAER

132

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The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly important role in the medium term.

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Section: Literature Review 21 Consumer Behaviour and Tourism Marketing During Covid-19mentioning

confidence: 99%

Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

Muñiz

Vila

Brea

2021

JTAER

132

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“…message cue) that is 'perceived' by individuals (Witte, 1992). Fear of infection evoked by disease threat is a shortterm affective and emotional reaction to insecure feeling (Campbell et al, 2020). When customers are confronted with the threat of contagious disease, this will elicit fear as an emotional response (Galoni et al, 2020), thus one key characteristic of infectious disease is fear (Ahorsu et al, 2020).…”

Section: Mediating Role Of Fearmentioning

confidence: 99%

Using regulatory focus to encourage physical distancing in services: when fear helps to deal with Mr. Deadly COVID-19

Wang

Guchait

2020

The Service Industries Journal

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Although physical distancing is the key to reducing the risk of virus infection, the commonly used signs to spur physical distancing in services seem ineffective as many customers still refrain from practicing physical distancing. This research therefore suggests using regulatory focus (prevention vs. promotion) to improve the persuasiveness of these appeals. Study 1 creates and validates one multiple-item scale for measuring physical distancing in services, which is then adopted in two subsequent scenariobased experiments. Study 2 proves the superior effect of prevention-focused message to both promotion-focused message and conventional message in encouraging physical distancing compliance, which is explained by perceived fear as the underlying psychological mechanism. Study 3 further unveils the boundary condition of anthropomorphism in strengthening this superiority (i.e. Mr. Deadly COVID-19, scary face). Given a great deal of uncertain future caused by this epidemic, this research provides relevant implications for fostering the engagement in physical distancing in services.

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“…These emotions then motivate consumers to seek familiar products for comfort (Galoni et al, 2020). While we note that the degree of familiarity can be influenced by prior experience and thus familiar products might not always be typical (Campbell et al, 2020), in most cases, we argue that "typical products are easily recognized and familiar to people" (Blijlevens et al, 2012 p. 180). 1 As such, the findings of Galoni et al (2020) and Huang and Sengupta (2020) present seemingly conflicting patterns of how consumers react to perceived threat of diseases.…”

Section: Perceived Threat Of Diseasesmentioning

confidence: 77%

Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

Chiew

2021

Australasian Marketing Journal

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Recent research has suggested conflicting evidence on how consumers respond to threat (from diseases) concerning their product preferences. Specifically, consumers might exhibit higher versus lower preferences for typical (vs. atypical) products. Drawing upon the literature on consumption-based affect regulation and consumers’ mindset, this research seeks to reconcile these seemingly conflicting findings by establishing the moderating role of consumers’ mindset. In three experimental studies, we show that among consumers with a fixed (vs. growth) mindset, perceived threat of COVID-19 would lead to higher (vs. lower) preferences for typical products. Furthermore, these divergent effects are explained by two distinct affect regulation strategies. The effect of threat among consumers with a growth (vs. fixed) mindset will be mediated by regaining a sense of control (vs. self-protection). These findings contribute the literature on disease cues, affect regulation, and consumers’ mindset, and offer practical implications for marketers during COVID-19 pandemic.

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In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats

Cited by 222 publications

References 96 publications

Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

Using regulatory focus to encourage physical distancing in services: when fear helps to deal with Mr. Deadly COVID-19

Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

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