In the context of digitalization, many enterprises and industrial alliances will have some problems in the development of scientific and technological innovation, financial development and human resources to a certain extent. Through the research on the incentive mechanism of industrial alliances and enterprises in the data circulation industry, this paper discusses the key influencing factors of the incentive mechanism design results from the perspective of evolutionary game, and conducts a detailed demonstration through simulation analysis and other methods, thus deducing how to better design the incentive mechanism of industrial collaboration in the digital background.