“…Hung et al (2012) identified six beliefs or actions that characterise the relationship between a dog and its human owners: firstly, having a dog helps improve the owners’ physical and mental health; secondly, dog owners feel the family is complete without a dog; thirdly, families usually bring a dog when visiting friends and/or family members; fourthly, dog owners believe that dogs should have the same rights and privileges as family members; fifthly, most owners have a photo of their dog in their house and/or office; and sixthly, dog owners believe that pets are more loyal than a lot of people. This relationship, thus, has an important influence on the planning and consumption of tourist products and the behaviour of dog owners in terms of travel (Peng et al , 2014): the stronger the emotional attachment, the more pet owners would be willing to pay for holidays that accommodate their pet (Kirillova et al , 2015). It is, therefore, necessary to analyse how destinations have adapted to the relationship between owners and their pets (Peng et al , 2014).…”