Incorporating desire and persistence into understanding Gen Z learners’ continuance intention toward using Youtube for learning in digital learning context

Artificial Intelligence, at the forefront of innovation and intelligence, is redefining the pace of life and work, notably within education. This study investigates the determinants influencing Gen Z's behavioral intentions (BI) to integrate AI-powered tools within Indian Higher Educational Institutions (HEIs) by extending the UTAUT2 model with four additional constructs: trustworthiness, personal innovativeness, perceived task excellence, and perceived privacy concern. The data gathered from 430 respondents within Indian HEIs through an online survey following purposive sampling was meticulously analyzed using the structural equation modeling approach in AMOS. The findings validate the applicability of the UTAUT2 model for understanding AI tool integration in the Indian context, with an explanatory power of 34.2%. The study highlights the beneficial impact of hedonic motivation, perceived task excellence, facilitating conditions, and performance expectancy on Gen Z's intention to integrate AI tools. Additionally, the study suggests recommendations for future research and outlines implications based on these findings.

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Technology Integration in Higher Education for Empowerment

Dieguez

2024

Advances in Public Policy and Administration

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This study examines the impact of digital transformation on teachers and students, emphasizing empowerment and inclusion. Technology provides various educational benefits, enabling personalized learning experiences and tailored instruction. Teachers play a crucial role in leveraging technology to empower and engage all students and create an inclusive learning environment. Persistent challenges like the digital divide necessitate a balanced approach to skill development for full inclusion in higher education. Understanding Generation Z students is essential for creating inclusive teaching methods. The chapter aims to identify key factors promoting innovative behavior in both students and teachers, outlining guidelines for encouragement. Using a mixed methodology, the case study will be conducted at IPCA, in Portugal. Effective implementation requires supportive infrastructures and proactive teacher support for continuous learning and collaboration. Various interactive techniques are valued by students, emphasizing the need for dynamic pedagogical approaches.

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Incorporating desire and persistence into understanding Gen Z learners’ continuance intention toward using Youtube for learning in digital learning context

Cited by 3 publications

References 92 publications

Building an economically sustainable online learning ecosystem with freemium model: A sequential mixed-method approach

Building an economically sustainable online learning ecosystem with freemium model: A sequential mixed-method approach

Factors Shaping the Adoption of AI Tools among Gen Z: An Extended UTAUT2 Model Investigation Using CB-SEM

Technology Integration in Higher Education for Empowerment

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