Increasing student engagement: Tattoo design competition at Texas State University’s Alkek Library

Abstract

The Albert B. Alkek Library is part of the University Libraries system that serves Texas State University (TSU) in San Marcos, Texas. University Libraries has a Promotions Team to increase student engagement with the library. A smaller group within the Promotions Team, the Tattoo Design Contest Team, created a contest inviting students to submit original tattoo designs inspired by TSU or the Alkek Library. The team wanted to create an innovative way to increase student engagement with the library while creating a fun promotional tool—free stickers of the winning tattoo designs.