Horticulture: Plants for People and Places, Volume 3 2014
DOI: 10.1007/978-94-017-8560-0_8
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Increasing the Economic Role for Smallholder Farmers in the World Market for Horticultural Food

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“…There can be additional actors such as processors or supermarkets. Because of the many links in the chain and the often adversarial nature of the relationships, information flows are poor, leading to limited understanding of market requirements and demand by smallholder farmers (Murray- Prior et al 2014). Because of small quantities, the many hands that the product passes through, and inefficient and inferior production, packaging, handling, logistic, and marketing systems, quality tends to be poor and inconsistent.…”
Section: Smallholder Agribusiness Systemsmentioning
confidence: 99%
“…There can be additional actors such as processors or supermarkets. Because of the many links in the chain and the often adversarial nature of the relationships, information flows are poor, leading to limited understanding of market requirements and demand by smallholder farmers (Murray- Prior et al 2014). Because of small quantities, the many hands that the product passes through, and inefficient and inferior production, packaging, handling, logistic, and marketing systems, quality tends to be poor and inconsistent.…”
Section: Smallholder Agribusiness Systemsmentioning
confidence: 99%