Indigenous Tradition Based-Tourism Development: Foreign Tourist’s Memorable Tourism Experience in Mentawai, Indonesia

Abstract

Purpose: This study examines the foreign tourist’s MTE on the indigenous tradition with the objective to find out the foreign tourists’ MTE and its effect on revisit intention and intention to recommend. It is conducted on 51 foreign tourists visiting Mentawai from April to June 2018.
 Methodology: Convenient sampling is used for the sampling method. Primary data are collected from survey.
 Result: The result shows that MTE is good (higher) which has a positive significant relationship with the revisit intention due to that the t value of this variable is greater than 1.96., and the path coefficient is 0.619. It indicates the higher MTE which will have an effect on the high opportunity to revisit intention. The effect of MTE on intention to recommend also has a positive significant relationship. The path coefficient also indicates a positive sign, meaning the higher MTE has effect on the higher intention to recommend. Thus, foreign tourists experiencing Mentawai cultural tourism has positive MTE effecting positively tourists’ revisit intention and intention to recommend.
 Applications: This research can be used for universities, teachers, and students.
 Novelty/Originality: In this research, the model of the Indigenous Tradition Based-Tourism Development: Foreign Tourist’s Memorable Tourism Experience in Mentawai, Indonesia is presented in a comprehensive and complete manner.

Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention

“…It means that satisfied tourists will impact high intention to revisit that destination. Therefore, an intention to revisit a village-based tourism destination can be developed above the tourism expectation in line with previous studies [13,14,15,16,22,23]. The fourth hypothesis was also partially supported.…”

“…Previous studies have been conducted to investigate behavioral intention, divided into visit [7,8,9,10], and revisit intention [11,12,13,14,15,16,17,18,19]. Meanwhile, there is no study investigating the visit or revisit intention in the context of village-based tourism.…”

Tradition, cultural contact and English for tourism: the case of Mentawai, Indonesia

“…Cultural tourists enjoy having cultural contact with various cultural types of tourism in the form of attractions and events which provide an important motivation for tourism (Richards, 2018). In Mentawai, foreign tourists from various countries had cultural contact with attractions and events as cultural activities in tourism villages (Elfiondri, 2019a). Cultural attractions and events as cultural activities are derived from elements of tradition with which cultural tourists can participate and have cultural contact (Chen and Rahman, 2017).…”

“…The culture-centered traditional house cannot be found on the Mentawai islands of Sipora or Pagai. Mentawai people have various indigenous traditions in which tourists, mainly foreign tourists are interested (Elfiondri, 2019a). The indigenous traditions are intangible cultural heritages like dances, songs, legends, ritual, festivals etc.…”

“…(Kusbiantoro et al, 2016). The indigenous traditions have been successful in attracting foreign tourists (Elfiondri, 2019a). The tourists' experience, in turn, will contribute to their intentions.…”