Inequality aversion and consumer ethnocentrism: Food consumer preferences for payoff distributions to farm producers

Grashuis, Jasper; Su, Ye

doi:10.1002/agr.21737

Cited by 4 publications

(2 citation statements)

References 41 publications

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“…The estimation of consumer preferences in WTP space is increasingly common in the food consumer behavior literature (e.g. Balogh et al, 2016;Alemu and Olsen, 2020;Grashuis and Su, 2023;Kliem and Sagebiel, 2023). Correspondingly, the utility derived by individual i from product profile j in choice scenario t is…”

Section: Empirical Modelmentioning

confidence: 99%

“…The estimation of consumer preferences in WTP space is increasingly common in the food consumer behavior literature (e.g. Balogh et al ., 2016; Alemu and Olsen, 2020; Grashuis and Su, 2023; Kliem and Sagebiel, 2023). Correspondingly, the utility derived by individual i from product profile j in choice scenario t iswhere pijt denotes the price of product profile j in choice scenario t, xijt the vector of observed attributes to individual i for product profile j in choice scenario t , and WTPi the vector of WTP for each non-price attribute in the choice experiment design.…”

Section: Empirical Modelmentioning

confidence: 99%

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Consumer preferences for commission rates in the online food delivery industry: a willingness-to-pay approach

Grashuis,

Su,

Liu

2024

BFJ

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PurposeFood service establishments and online food delivery companies use a revenue share model based on a commission rate. Because of the asymmetry of bargaining power, many food service establishments are vulnerable to a high commission rate. What is missing in the ongoing discussion about the revenue share model is the perspective of food consumers, who are the third party in the multi-sided market.Design/methodology/approachWithin a willingness-to-pay (WTP) framework, we study if food consumers have preferences for the commission rate charged by food delivery companies to food service establishments. With 456 random consumers in the United States, we conduct a controlled experiment in which information is used as treatment in two groups. In the first group, the provided information only relates to the revenue share model (i.e. economic). In the second group, participants also received information about price control initiatives (i.e. economic and political).FindingsBased on WTP-space mixed logit model results, there is a significant effect of information on preferences for the commission rate. While participants in the control group exhibited no aversion to the commission rate, participants who received treatment had a significant and negative WTP. The magnitude of the effect is estimated at -$1.08 for participants in the first treatment and -$2.28 for participants in the second treatment.Originality/valueTo date there is no applied research on the preferences of consumers in the online food order and delivery industry with respect to upstream conditions (i.e. commission rates).

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Section: Empirical Modelmentioning

confidence: 99%

Section: Empirical Modelmentioning

confidence: 99%

Consumer preferences for commission rates in the online food delivery industry: a willingness-to-pay approach

Grashuis,

Su,

Liu

2024

BFJ

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Fairness perceptions and payoff allocation preferences in the online food order and delivery industry: Evidence from a real experiment

Grashuis

2024

Journal of International Food & Agribusiness Marketing

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If you are different, you are inferior: how does ethnocentric behaviour disengage employees?

Khan,

Jin

2024

IJCMA

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Purpose This study advances ethnocentric behaviour research by exploring its impact on individuals' work disengagement in multicultural work settings. Ethnocentrism research focused mainly on consumer ethnocentric behaviour but did not consider the role of employees’ ethnocentric behaviour in the multicultural workplace. This study aims to address this gap by utilizing social identity theory. The authors propose that ethnocentric behaviour has an impact on employee work disengagement and also affects social undermining and workplace conflict as an outcome. Design/methodology/approach This study used cross-sectional data (N = 326) collected from employees working for Chinese multinational firms in Bangladesh. The authors used Likert-type scale to collect data. To check the hypothesis, the authors employed Hayes' PROCESS macro 4.0v. Findings The authors found that employee ethnocentric behaviour positively impacts workers' work disengagement. Ethnocentric behaviour positively affects social undermining and workplace conflict, whereas social undermining and workplace conflict partially mediate the indirect effects of ethnocentrism on work disengagement. The authors also found that core self-evaluation (CSE) weakens the indirect impact of ethnocentrism on work disengagement through social undermining and workplace conflict. Practical implications The authors recommend that organizations recruit employees with positive CSE and provide cultural sensitivity training to reduce ethnocentrism in the culturally diverse workplace. Originality/value This study is a unique effort to examine the influence of employees’ ethnocentric conduct by employing social identity theory in the emerging economy subsidiaries of multinational businesses operating in developing countries. This study also addressed the moderating effect of employees' CSE. This adds a unique dimension to ethnocentrism and employee work disengagement research. The authors have also discussed the future research avenue, theoretical and practical implications in detail.

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Inequality aversion and consumer ethnocentrism: Food consumer preferences for payoff distributions to farm producers

Cited by 4 publications

References 41 publications

Consumer preferences for commission rates in the online food delivery industry: a willingness-to-pay approach

Consumer preferences for commission rates in the online food delivery industry: a willingness-to-pay approach

Fairness perceptions and payoff allocation preferences in the online food order and delivery industry: Evidence from a real experiment

If you are different, you are inferior: how does ethnocentric behaviour disengage employees?

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