“…Outcome Studied Predictor / Context Consequences of recalls -Consumer related Archer & Wesolowsky, 1996 Customer Behavior Product-harm crisis Ahluwalia et al, 2000 Consumer Behavior and Sales Negative Information through product crisis Dawar & Pillutla, 2000 Brand-Equity Firm Response in product-harm crisis Klein & Dawar, 2004 Consumer Attributions CSR initiatives of firm in harm crisis Van Heerde et al, 2007 Sales and Marketing effectiveness Product-harm crisis Cleeren et al 2008 Consumer Behavior and Sales Advertising in harm crisis context Rubel et al 2011 Consumer Behavior and Sales Advertising in harm crisis context Zhao et al, 2011 Consumer Behavior and Sales Quality signals from harm crisis context Cleeren et al, 2013 Consumer Behavior Post crisis advertising Germann et al, 2014 Consumer Behavior Recalls and brand commitment Liu & Shankar, 2015 Consumer Behavior Brand preference and advertising effectiveness Borah & Tellis, 2016 Consumer Spillover Effects Online chatter about recalls Muralidharan et al, 2015 Time to recall Country of import Eilert et al, 2017 Time to recall Severity and brand characteristics Ni & Huang, 2017 Time to recall External, suppliers, design, models, experience Majid & Bapuji, 2018 Time to recall Country of import Liu et al, 2016 Remedial…”