Influence The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable

Rusmiyati,; Hartono, Sri

doi:10.29244/jcs.7.1.20-33

Cited by 6 publications

(15 citation statements)

References 13 publications

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“…Many previous researchers have examined buying interest, including: (Sriyanto & Kuncoro, 2019), (Geraldine, 2021), (Paramita et al, 2022b), (Rose et al, 2020), (Ilhamalimy, 2020), (Muhtarom et al, 2022), (Rusmiyati & Hartono, 2022).…”

Section: Theoritical Review Purchase Interestmentioning

confidence: 99%

“…The results of other studies that prove that brand image variables have an impact on purchase intention, include research conducted by: (Ardiansyah, 2018), (Andrew, 2019), (Wirayanthy & Santoso, 2019), (Anwar & Dodi, 2020), (Then & Johan, 2021, (Tsabitah & Anggraeni, 2021), (Gunawan & Herdinata, 2021), (Ningsih & Pradanawati, 2021), (Janah & Suswardji, 2021), (Rusmiyati & Hartono, 2022).…”

Section: The Effect Of Brand Image On Purchase Intentionmentioning

confidence: 99%

“…Results from other studies showing that promotions influence purchase interest when using the steps of promotion, public relations, and direct marketing show that purchase interest measured by the event, opportunity, and word dimensions is can be increased. Mouth, service equipment, performance and durability (Rusmiyati & Hartono, 2022).…”

Section: The Effect Of Promotion On Purchase Intentionmentioning

confidence: 99%

“…Research findings which justify that promotion has an impact on consumer buying interest, among others, were carried out by: (Ali et al, 2018 ); ( Hazimi & Mahaputra, 2020); (Juhaeri, 2020); (Monica et al, 2021); ( Mulya Firdausy & Idawati, 2017); (Ningsih & Pradanawati, 2021); (Paolinus & Endang, 2018); ( Rusmiyati & Hartono, 2022); (Suharni, 2022).…”

Section: The Effect Of Promotion On Purchase Intentionmentioning

confidence: 99%

“…The results of other studies that are in line with this research, among others, were carried out by: (Evita et al, 2017) , (Ardiantika & Rachmi, 2017) , (Ardiansyah, 2018) , (Wirayanthy & Santoso, 2019) , (Effendi et al ., 2020) , (Rose et al, 2020) , (Ningsih & Pradanawati, 2021) , (Rusmiyati & Hartono, 2022) , (Zulfikar et al, 2022) .…”

Section: The Effect Of Brand Image On Purchasing Decisionsmentioning

confidence: 99%

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Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Hidayat,

Menhard,

Chintya Ones Charli

et al. 2023

DIJEFA

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This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.

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Section: Theoritical Review Purchase Interestmentioning

confidence: 99%

Section: The Effect Of Brand Image On Purchase Intentionmentioning

confidence: 99%

Section: The Effect Of Promotion On Purchase Intentionmentioning

confidence: 99%

Section: The Effect Of Promotion On Purchase Intentionmentioning

confidence: 99%

Section: The Effect Of Brand Image On Purchasing Decisionsmentioning

confidence: 99%

See 3 more Smart Citations

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Hidayat,

Menhard,

Chintya Ones Charli

et al. 2023

DIJEFA

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A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema

Pich,

Armannsdottir

2024

QMR

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Purpose Brand image remains a “nebulous” construct with very few frameworks dedicated to understanding the process of uncovering brand image. This is supported by explicit calls for greater clarity on how to examine brand image, particularly in different settings. Political branding is one setting that has received some attention, however, research has focused on “party” political brands and neglected “non-party” brands (independent candidates). Therefore, this study aims to examine how young citizens interpret independent non-party brands through the theoretical lens of brand image in the context of Guernsey and develop a systematic brand image framework that provides greater clarity to this topic area. Design/methodology/approach A qualitative interpretivist approach using focus group discussions was adopted to investigate the phenomenon from the perspective of young voters 18–24 years of age. Focus group discussions ceased upon reaching theoretical saturation and a six-staged thematic analytical strategy was adopted to analyse the findings. Findings This study revealed deep insight into the political brand image of non-party brands from the perspective of young voters in an under-explored context. More specifically, this study uncovered that Guernsey’s political brands were seen as “accessible”; however, there was little differentiation, identification and connection between young voters and politicians. Further, this study uncovered a series of opportunities for strategists such as the desire for a younger generational view and younger representation in the Guernsey Parliament and greater clarity, distinction and authenticity related to political brand image. Originality/value This study addresses explicit calls for further research on brand image with a distinct focus on non-party political brands. Further, this study concludes by presenting the “consumer brand image schema”; a systematic framework which can be used to uncover brand image within and beyond the setting of politics. Further, the framework operationalises the complex concept of brand image and provides a three-stage process to examine and develop brand image. This will enable strategists to develop targeted strategies and adopt appropriate tactics to manage brand image to ensure brands are differentiated and interpreted as authentic, relatable, engaging, accessible and identifiable.

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Analysis of technical evaluation and customer satisfaction of clean water services (case study: PDAM Lematang Enim at Muara Enim Regency, South Sumatra, Indonesia)

NINGSIH¹,

FITRIANI²,

HADINATA³

2023

srees

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The availability of clean water is the responsibility of the local government to the community by one of the regional-owned companies known as the regional drinking water company (Perusahaan Daerah Air Minum – PDAM). The company performance will greatly affect community satisfaction. This study aims to analyze the performance of PDAM Lematang Enim and assess customer satisfaction with them. The data used in this study were collected through laboratory analysis and direct surveys of the community. The data were then analyzed using quantitative statistical methods. Customer satisfaction index (CSI) analysis and quadrant analysis are used to map customer satisfaction with the services provided. The CSI score showed that a value of 66.14 can be grouped in the satisfied category. The level of customer satisfaction with the services provided by PDAM Lematang Enim can be categorized as good. Strategies for increasing customer satisfaction are formulated through strength, weaknesses, opportunities, and threats (SWOT) analysis. The results of the analysis show that customer satisfaction is included in the satisfied category. Water quality variables include that water does not smell and tastes quite good, but customers still feel that the water they receive has a different color. Strategies that can be implemented to increase customer satisfaction include focusing on increasing the most important variables according to customers, reducing spending on less important variables, and optimizing the use of appropriate technology.

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Influence The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable

Cited by 6 publications

References 13 publications

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema

Analysis of technical evaluation and customer satisfaction of clean water services (case study: PDAM Lematang Enim at Muara Enim Regency, South Sumatra, Indonesia)

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