Influencer Authenticity – Conceptualization, Nature and Nomological Role

Lindmoser, Christina; Weitzl, Wolfgang; Zniva, Robert

doi:10.1007/978-3-031-05728-1_17

Cited by 5 publications

(4 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In contrast to recent works, which conceptualize influencer authenticity as strongly dependent on the style of communication an influencer endorses a brand with (Audrezet et al, 2020), we define influencer authenticity as a personality characteristic or general nature of an influencer. This nature is naturally mirrored by the perceivable characteristics of his/her social media account and the associated information on his/her person (identifiable in the profile description) and his/her popularity (described by the number of followers or likes) (Lindmoser et al, 2022). Hence, we do not focus on self-determination theory and on whether the influencer perceives himself/herself as authentic.…”

Section: Conceptual Modelmentioning

confidence: 99%

Be constantly different! How to manage influencer authenticity

Zniva

Weitzl

Lindmoser

2023

Electron Commer Res

Self Cite

View full text Add to dashboard Cite

Social media influencers are increasingly approached by marketers to advocate brands and products. This practice is commonly called ‘influencer marketing’. Influencers can take advantage of their reach and importance for consumers’ decision making by obtaining rewards from marketers. At the same time, consumers are increasingly aware of this practice. In this context, the perception of an influencers´ authenticity is key when it comes to his/her ability to persuade others. In this research, we shed light on the nature of the influencer authenticity construct, its boundaries as well as its relationships with brand-related variables responsible for consumers’ buying decisions. Using an experimental approach (n = 163), we demonstrate that especially influencers’ uniqueness and consistency increase their authenticity. Furthermore, our results show a strong impact of influencer authenticity on purchase intention, which is partially mediated via brand authenticity and brand attitude.

show abstract

Section: Conceptual Modelmentioning

confidence: 99%

Be constantly different! How to manage influencer authenticity

Zniva

Weitzl

Lindmoser

2023

Electron Commer Res

Self Cite

View full text Add to dashboard Cite

show abstract

“…Authenticity is not defined in the article; nor does a unified definition exist in medicine or psychology more generally, but we take it to characterise the means through which interaction between a communicator and a recipient induces feelings that the communicator is genuine in their messaging. 4 In an online space there is no contemporaneous interaction between participants, making authenticity harder to assess. Given the one-way delivery of information, online viewers of information likely consider and perceive authenticity in a very different way than they would if they were in the same room as the person providing the information.…”

Section: It Is In Relation Tomentioning

confidence: 99%

“…3 Focus on mistakes can lead learners to avoid challenges, instead of embracing a growth mindset, in which errors are seen as areas of development (rather than evidence of failure). 4 As a group, medical students rate highly in perfectionism, which (when maladaptive) includes a propensity to focus on mistakes, a tendency that may increase in medical school.…”

Section: Author Contributionsmentioning

confidence: 99%

“…Verheijden et al highlight that authenticity is vital for competent clinical communicators. Authenticity is not defined in the article; nor does a unified definition exist in medicine or psychology more generally, but we take it to characterise the means through which interaction between a communicator and a recipient induces feelings that the communicator is genuine in their messaging 4 . In an online space there is no contemporaneous interaction between participants, making authenticity harder to assess.…”

mentioning

confidence: 99%

See 1 more Smart Citation

Skilled communication on social media—the elephant in the room

Asif

Burton

Fleming³

2023

Medical Education

View full text Add to dashboard Cite

show abstract

Influencer Activism: Insights for Effective Partnership With Brands and Organizations

D'Arco,

Branca,

Marino

et al. 2024

Psychology and Marketing

View full text Add to dashboard Cite

Influencers can effectively promote products and brands but are also leading personalities who might inspire others to support polarizing and/or prosocial issues (e.g., against gender‐based violence, social inequality, and racism). This research analyses the impact of influencer activism on perceived authenticity and prosocial behaviors, focusing on collaborations with brands and nonprofit organizations. Drawing on social influence theory and signaling theory, two key factors are examined: the influencer‐partner congruity, and the influencer‐sociopolitical issue alignment. The research consists of a preliminary study, four experimental studies on behavioral intentions, two experimental studies on proxies of actual behavior, and a content analysis on Instagram comments. The results suggest that congruity and alignment significantly enhance perceived authenticity, which positively impacts attitudes toward the influencer and increases the intention to engage in prosocial behaviors. The article offers further insight into individual engagement in actual prosocial behavior, such as seeking information on an issue, subscribing to newsletters, and signing petitions. The research underscores the importance of selecting congruent influencers, whose values and advocacy efforts are consistent with the brand's or organization's characteristics, and aligned with relevant issues, to enhance perceived authenticity, foster genuine engagement and effectively drive prosocial behaviors through effective partnerships.

show abstract

Influencer Authenticity – Conceptualization, Nature and Nomological Role

Cited by 5 publications

References 28 publications

Be constantly different! How to manage influencer authenticity

Be constantly different! How to manage influencer authenticity

Skilled communication on social media—the elephant in the room

Influencer Activism: Insights for Effective Partnership With Brands and Organizations

Contact Info

Product

Resources

About