Abstract Data from field experiments conducted in vineyards table grape variety of Festival in Petrolina-PE, from October/2009 to November/2010, were used to evaluate the influence of the plastic cover on productivity and economic profitability of the viticulture in the São Francisco River Valley. Three treatments were studied: uncovered canopy (UC), plastic cover placed at 50 cm above the canopy (PC50), and a plastic cover placed at 100 cm above the canopy (PC100). The results indicated that the increased supply of radiative fluxes at the height of the berries in the treatment PC100 contributed to higher productivity, while treatment PC50 had the lowest offer of irradiative fluxes at the height of berries and much lower productivity. The yield obtained in the treatment PC100 exceeded 11 t ha-1 and 12.3 t ha-1 to those of treatments at UC and PC50, respectively. Treatment PC100 also had the lowest amounts of defects of berries, which contributed to higher total revenue. By contrast, treatment PC50 had markedly lower productivity, which represented considerable economic losses.