2022
DOI: 10.5377/nexo.v35i01.13925
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Information and communication technologies in the promotion of Russian wines

Abstract: Wine and tourism are considered interrelated factors of regional winemaking and viticulture. Currently, due to the large supply of imported wines in the Russian retail trade, traditional Crimean wines have lost mass demand for the national consumer. The study object of the present article is the process of uncovering unique cultural and historical context through a game format using modern information technologies, namely, virtual reality and augmented reality. The study subject of the study is a set of partic… Show more

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“…The scientific novelty of this study lies because reliable information is generated about the potential of red dry wines of Russian origin and soft drinks based on them. Such information is not available in the sources [14].…”
Section: Resultsmentioning
confidence: 99%
“…The scientific novelty of this study lies because reliable information is generated about the potential of red dry wines of Russian origin and soft drinks based on them. Such information is not available in the sources [14].…”
Section: Resultsmentioning
confidence: 99%