Information seeking behaviour and purchasing decision: case study in digital cameras

Abstract

This case study explores the information seeking behaviour of digital camera consumers based on Assael's consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.

Gender Differences in Financial Literacy and Financial Behaviour Among Young Adults: The Role of Parents and Information Seeking

“…Information behaviour as "the study of how people need, seek, give, and use information in different contexts, including the workplace and everyday living" (Pettigrew et al 2001, p. 44) has been receiving increasing attention from researchers and practitioners. Although studies have undertaken the constructive role of information seeking in different fields such as consumer behaviour (Chan et al 2015), health (Ahadzadeh et al 2018), teaching and learning (Halder et al 2017), and environmental studies (Griffin et al2005), financial information seeking has received little scholarly attention. Wallace et al (2000) define information seeking as "a process that includes multiple stages of question asking and refining, information gathering and evaluating … synthesis and use of information" (p. 97).…”