“…), more recently, it has been applied in a variety of innovative IS/IT adoption contexts (Ko et al, 2005;Hsu et al, 2015;Mouakket, 2019;Ray et al, 2019) and has been used to identify the factors affecting users' continuance intention toward the IS/IT (Guo et al, 2016;Lee and Kim, 2017;Ghazali et al, 2019). U&G theory is usually suitable for examining users' motivations in the voluntary adoption of the IS/IT Mouakket, 2019). Based on U&G theory, prior research has identified two main psychological needs for users' media usage, namely, hedonic and utilitarian needs (Hsu et al, 2015), besides, social motivation may be a key human factor affecting individuals' IS/IT usage Mouakket, 2019).…”